Took this picture after hours (wink wink)!                                                     Seriously, Farmers Commercial Insurance has a new insurance program for Taverns and Bars! If you own a bar/tavern OR just know someone who likes to go to them, think of us....best yet - call us first.  Cheers; call the April Schaffroth Agency where everybody knows your name - 602-297-5155.                                                                                                                                                     Now that Farmers Insurance offers coverage for Restaurants, Bars and Taverns, it brings a ton of needed coverage to your business.                                                                                                                       Features and Benefits
 Business Liability rating based on square footage
 Cyber Liability Coverage
 Employment Practices Liability Coverage
 Equipment Breakdown Coverage (Premier Only)
 Business Income Enhancements (tips included, boil water order, franchise royalties, off premises event cancellation)
 Food Contamination Shutdown
 Food Spoilage
 Ordinance or Law – Equipment (Premier only, Sublimit)
 Utility Service – Time Element (Optional Primary, Sublimit Premier)

Resources available
 MySafety Point – Loss Control Website
 FarmersCyber.com – Cyber Liability Website
 FarmersKey.com – EPLI Website
 Loss Control Department
 Claims Personnel are Farmers Employees
Features and Benefits – Restaurant Pro                                                                                                                                                           

Give April Schaffroth at 602-297-5155 a call to review your current coverages and get your business taken care of! www.insuranceinaz.com

Introducing our "Give it to Get it" Referral Challenge 2016. Why; because cool people know cool people and we only want to work with cool people like you!                                 GIVE us a referral and you GET a chance to win a gift card. Message us with your cool friend's contact info and you'll be entered to win in next Wednesday's drawing.  Whether it is for Subway, Starbucks, etc, the most important thing to know is your friend or family member will receive the VIP treatment from start to finish.                                                                                                                                                                                                           As you can imagine from a small business owner; the word of mouth referral is the most important one to receive.  From www.outboundengine.com  While there are some tried and true practices that you all are familiar with, both online and offline, its time to get a little bit more creative. Word of mouth (WOM) marketing takes place in two forms. The first is one you’re familiar with already. This is when someone directly refers a friend to you for business. The other is the long term WOM approach. This is where you stay in touch with your client base through email and social, not asking them for business, but giving them the chance to promote you indirectly.                                                                                                                                        



At the end of the day, your clients are people just like you. When you reach out to your customers and clients, be informal and conversational. Whether it’s through direct mail, email, social media, in person, or over the phone, have a genuine tone to effectively convey your message. Don’t over complicate things either. Don’t be afraid to directly ask them for a Yelp review. All you need to explain is that it helps your business grow and you’d greatly appreciate it. Plain and simple.                                                                                  
The long and short of increasing your WOM marketing in 2016 is to continue to build a strong relationship with your clients after you’ve already done business with them. By building up this personal relationship, you stop becoming the business/brand that you represent and you become a trusted resource and knowledgeable industry professional that gets talked about.                                                                                                                                               That is what the April Schaffroth Farmers Insurance Agency would like to promote this week with our 2016 Referral Challenge.  Please give us a call at 602-297-5155 or www.insuranceinaz.com.